We believe jewelry is so much more than metal and diamonds. Your story is unique. That’s why your jewelry should be too.
From engagement rings to wedding rings, special occasions or everyday looks, make the moment yours with our custom-made designs.
There’s a new way to buy jewelry – and it’s all about you. We educate & inspire at every stage so you can design your perfect piece.
We want you to feel empowered by choice. That’s why every piece can be customized and is individually made-to-order.
With us, there’s no middleman. Place your order and our expert craftspeople get to work creating your design.
Our founding family has four generations of jewelry expertise. We started making jewelry for other retailers but realized there was a better way.
Removing the retailer and waiting stock of so many styles and sizes meant we could offer made-to-order products and pass the savings on to you.
We opened our first store in Manchester in 2018 and now we have 15 more locations across the UK. We’ve now also expanded to Ireland, New Zealand and Australia.
No matter where you choose to visit us, the team is ready to give you a warm welcome! If you’re new to buying jewelry, you won’t be overwhelmed by choice or a lack of knowledge. Our Jewelry Experts are here to empower you from start to finish.
New York
Enjoy a personalized shopping experience in a modern and convenient location, perfect for finding your dream piece.
+1-888-888-3959
Everything we’ve achieved since starting has been made possible by our people. From our workshop to our stores and head office in London’s iconic Hatton Garden, every member of our team has experience, knowledge and passion. That’s why our approach is hands-on, caring and, above all, individual to you.
You’re at the heart of every design we create.
The process starts with you and ends with your big moment. That’s why we’re so proud of all our shining reviews and hard-earned ‘Excellent’ ratings on both Trustpilot and Google.
Want to join our team? We'd love to hear from you! Our team is constantly growing so we’re always looking for creative thinkers and talented individuals to join us in creating diamond jewelry and crafting unforgettable moments for our customers.
Email [email protected] with your CV and cover letter.
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