Our customers save up to 60% compared to traditional jewelers with us. By removing the retailer, we can offer made-to-order products and pass the savings on to you.
Choose your diamond and select your setting. Our rings come in a range of precious metals and styles, but every piece is tailored to you.
Whether in-store or online, we share our knowledge to help you make informed decisions when designing your perfect piece.
All our diamonds and gemstones comply with international standards of sustainability and are independently certified.
Typically, a full eternity ring is given after the birth of your first child or to celebrate a significant anniversary. With an unbroken line of diamonds, they are a symbol of everlasting love and a promise of commitment, just like engagement rings and wedding rings.
There's no set rule on how many carats a full eternity ring should be. It's entirely down to personal preference. If you choose diamonds with a larger carat, then less of them will be needed around the band, whereas if you choose diamonds with smaller carats, there'll need to be more.
The general rule of thumb is to spend two or three months' salary on a full eternity ring. However, we'd suggest spending what you feel most comfortable spending and recommend prioritising the colour and clarity of a diamond eternity ring rather than the carat.
While the eternity style features diamonds in an unbroken line, the style you choose can greatly differ. Round brilliant diamonds are the most popular choice as it's a classic look that will never go out of style. For something more modern looking, an eternity ring with a channel setting offers a smooth and sleek appearance. Or, if you want a ring that's unique and eye-catching, baguette diamonds in a channel or pave setting will make a statement. Some people also choose to include gemstones, such as sapphires or rubies.
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